Innovation, a necessity for organizations to get competitive advantage and business perennity

Authors

  • Lelles de Paula Lemos

DOI:

https://doi.org/10.46932/sfjdv5n1-005

Keywords:

innovation, organization, competitive advantage, customers

Abstract

Innovation is extremely important for organizations to prosper in the current market, but achieving success using innovation may not be such a simple task, as each organization needs a different form of innovation given its specificity and the objective it intends to achieve. One way to identify the best way to innovate for an organization is through the Value Proposition Canvas, because through it it will be possible to draw the profile of customers, understanding their pain points, in order to satisfy their needs. Thus, organizations can innovate through the aspects of products and services, value proposition, processes, marketing, organizational, among others. However, this is just the beginning of the innovative process, as innovation must be understood and incorporated by everyone in the organization, a very important factor for its operation. In this way, it is necessary to install the innovation mentality within the organization, stimulating creativity, allowing failures to obtain improvements, and promoting a collaborative environment. Using flexibility, training knowledge, and recognizing the accomplishments of employees will be essential to create a culture of innovation, thus providing competitive advantage and business continuity. This paper aims to highlight the need for innovation in organizations, identifying in which areas innovation can occur to obtain competitive advantage and business continuity, how to install an innovation mindset within organizations, noting which resources and practices are used to create this culture of innovation, and understanding its concepts and importance.

References

Barney, J. B & Hesterly, W. S. (2017). Administração estratégica e vantagem competitiva. 5. Ed., São Paulo: Pearson. [Accessed in: 2023/03/02]

Bruno-Faria, M. D. F., & Fonseca, M. V. D. A. (2014). Cultura de inovação: conceitos e modelos teóricos. Revista de Administração Contemporânea, 18, 372-396. DOI: https://doi.org/10.1590/1982-7849rac20141025. Available in: https://www.scielo.br/j/rac/a/QbZdzddgZPJdy3sPmZWWm3n/abstract/?lang=pt. [Accessed in: 2023/03/04]

Castro, M. M. B. D. (2021). A ambidestria organizacional em MPES piauienses: uma análise dos antecedentes, planejamento estratégico e comportamento estratégico. Available in: https://repositorio.ufpb.br/jspui/bitstream/123456789/20756/1/Maur%C3%ADcioMendesBoaVistadeCastro_Tese.pdf. [Accessed in: 2023/03/04]

Carvalho, H. G., Reis, D. R., & Cavalcante, M. B. (2011). Gestão da Inovação. Curitiba: Aymará Educação. Available in: https://repositorio.utfpr.edu.br/jspui/handle/1/2057. [Accessed in: 2023/03/02]

Davila, T., Epstein, M. J., Shelton R. (2007). As Regras da Inovação: Como Gerenciar, Como Medir e Como Lucrar. Porto Alegre: Bookman. Available in: https://www.amazon.com.br/As-Regras-Inova%C3%A7%C3%A3o-Gerenciar-Lucrar-ebook/dp/B019IOZGTS. [Accessed in: 2023/03/03].

Lindegaard, S. (2010). A Revolução da inovação aberta: A chave da nova competitividade nos negócios. São Paulo: Évora. [Accessed in: 2023/03/03].

Machado, E. V. (2014). Criatividade e inovação: um estudo de caso em uma empresa de base tecnológica. Available in: https://repositorio.ufsc.br/handle/123456789/132398. [Accessed in: 2023/03/03].

OCDE. (2006). Manual de Oslo: diretrizes para a coleta e interpretação de dados sobre inovação tecnológica. Published by FINEP (Financiadora de Estudos e Projetos), 3ª Edition. Available in: http://www.finep.gov.br/images/apoio-e-financiamento/manualoslo.pdf. [Accessed in: 2023/03/02]

Samartin, C. (2021). CANVAS Proposta de Valor – Tarefa, Dores e Ganhos. [e-book] Flórida: Must University

Samartin, C. (2021b). Modelos de negócio a partir da descontinuidade de uma indústria. [e-book] Flórida: Must University

Samartin, C. (2021c). A inovação no modelo de negócio como um processo a ser repetido. [e-book] Flórida: Must University

Tidd, J., Bessant J. (2015). Gestão da Inovação. 5. Ed., Porto Alegre: Bookman. Available in: https://www.amazon.com.br/Gest%C3%A3o-inova%C3%A7%C3%A3o-Joe-Tidd-ebook/dp/B015OODPTE/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=. [Accessed in: 2023/03/03]

Tushman, M. L. & O’Reilly, C. A. (2006). Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal (English Edition). Available in: https://www.amazon.com.br/Winning-Through-Innovation-Practical-Organizational-ebook/dp/B004OEIQ2W/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=. [Accessed in: 2023/03/04]

Vergara, S. C. (2000). Gestão de Pessoas. 2. Ed., São Paulo: Atlas.

Downloads

Published

2024-01-04

How to Cite

Lemos, L. de P. (2024). Innovation, a necessity for organizations to get competitive advantage and business perennity. South Florida Journal of Development, 5(1), 56–64. https://doi.org/10.46932/sfjdv5n1-005